Sunshine 106.8

Sunshine 106.8 is an easy listening radio station that broadcasts to the Dublin area.

Sunshine 106.8 launched as 'Dublin's Country 106.8FM’ in October 2001, and became 'Country Mix 106.8' in 2005. The station re-branded as Sunshine 106.8 in 2010.

The station has an audience share of 8,2% (June 2023) in the Dublin area, making it the third most listened to regional station, behind FM104 and Spin 1038.

The Station is owned by Broadcast Investments Limited (35.66%) and Bay Broadcasting (32.79%). Broadcast Investments Limited is in turn wholly owned by Heart Media Limited.

Key Facts

Audience Share	Missing Data
Ownership Type	Private
Geographic Coverage	Local
Content Type	Free
Data Publicly Available	ownership data is easily available from other sources, e. g. public registries etc.

Ownership

Ownership Structure	The registered company name of Sunshine 106.8 is Star Broadcasting. Star Broadcasting is predominantly owned by Broadcast Investments Ltd. (35.66%) and Bay Broadcasting (32.79%). Broadcast Investments Ltd. is wholly owned by Heart Radio Limited, which in turn is owned by Seán Ashmore (50%) and Ciara O’Connor (50%). Bay Broadcasting is owned by Kevin Brannigan (50%) and Step Investments Limited (50%), which in turn is in full ownership of Michael Ormonde.
Voting Rights	Missing Data
Individual Owner	Kevin Brannigan 16.4 Michael Ormonde 16.4 Sean Ashmore 17.8 Ciara O'Connor 17.8

Media Companies / Groups

Facts

Founding Year	2001 (as "Dublin's Country 106.8")
Founder	Missing Data
CEO	Sean Ashmore Has been the CEO of Sunshine 106.8 since 2004. He is a 50% shareholder of Heart Media, giving him an over stake of 17.83% in Sunshine 106.8.
Editor-In-Chief	Missing Data
Contact	Ground Floor Castleforbes House Castleforbes Road D01 A8N0 Dublin 1 +353 (01) 865 2140 www.sunshineradio.ie

Revenue	Missing Data
Operating Profit	Missing Data
Advertising (in % of total funding)	Missing Data
Market Share	Missing Data

Headlines	Sunshine 106.8 relaxes into Dublin’s radio ‘bloodbath’ (2022), Cantillon, Accessed on October 2023
Meta Data	The listenership of Sunshine 106.8 is 8.2% in the Dublin Region. Listenership figure taken from JNLR Report 2 2023. Within the media industry in Ireland reporting on income levels are generally at group level rather than individual title level. On top of this, overall revenue details for the market as a whole are unavailable. Due to these factors it is not possible to report accurately on market share for individual titles or groups.
Sources	About Us, Sunshine Radio, Accessed on 13 October 2023 Corporate Information, Sunshine Radio, Accessed on 13 October 2023 Star Broadcasting Limited, FAME Database, Accessed on 13 October 2023 LinkedIn Profile Kevin Brannigan, Accessed on 13 October 2023 Bay Broadcasting Limited, FAME Database, Accessed on 13 October 2023 JNLR Report 2 2023, Ipsos, Accessed on 13 October 2023

Headlines

Sunshine 106.8 relaxes into Dublin’s radio ‘bloodbath’ (2022), Cantillon, Accessed on October 2023

Meta Data

The listenership of Sunshine 106.8 is 8.2% in the Dublin Region. Listenership figure taken from JNLR Report 2 2023.

Within the media industry in Ireland reporting on income levels are generally at group level rather than individual title level. On top of this, overall revenue details for the market as a whole are unavailable. Due to these factors it is not possible to report accurately on market share for individual titles or groups.

Sources