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The Longford Leader is a weekly local newspaper published in Longford, a town in County Longford in the Midlands region of Ireland. It was founded as a nationalist paper in 1897 by activists J.P. Farrell and Jasper Tully.


Following the death of JP’s son Lucius in 1951, his widow, Eileen, took over the running of the newspaper. The paper remained in Farrell family ownership until 1983 when it ceased publication for nine months following an industrial dispute. However, publication recommenced after editor Eamon Magee put together a consortium of backers to acquire the paper. 


In February 2002, Scottish Radio Holdings (SRH) paid €9.1m to acquire the paper, which was in turn acquired by Johnston Press in 2005 as part of their acquisition of SRH’s Irish titles.


The paper was purchased from Johnstown Press by Iconic Media in a 2014 acquisition. Iconic Media is owned by Media Concierge (Holdings) Limited, which is in turn owned by The Denmark Family, with UK businessman Malcolm Denmark as the controlling shareholder.


The Leader is the main local news outlet serving the County Longford, and according to its website, reaches a weekly print, digital, and social media audience of 21,000. 


The Leader is printed each Wednesday. It also operates the news site www.longfordlive.ie, which primarily features stories that appear in its print editions, though it is updated daily.

Key Facts

Audience ShareMissing Data
Ownership TypePrivate
Geographic CoverageLocal
Content TypePaid
Data Publicly Available
ownership data is easily available from other sources, e. g. public registries etc.

Ownership

Ownership Structure

The Leader is published by Formpress Publishing Limited, which is owned by Iconic Newspapers Limited. The parent organisation of Iconic Newspapers Limited is Media Concierge (Holdings) Limited (previously Mediaforce (Holdings) Limited). The Denmark Family is the sole owner of the media group. Malcolm Denmark, who owns 75% of shares, is identified as the controlling shareholder in accounts filed with Companies House in the UK for Media Concierge (Holdings) Limited. The remaining company shares are owned by C.N. Denmark (15%), T.C. Denmark (9%), and V.M. Denmark (76%).

Voting RightsMalcolm (M.C.) Denmark is identified as the controlling shareholder in accounts filed with Companies House in the UK for Media Concierge (Holdings) Limited.
Individual Owner

Media Companies / Groups

Facts

Founding Year1897
Founder
  • J.P. Farrell

    J.P. Farrell served as a Home Rule MP in the British Parliament for North Longford and was well-known for his nationalist activism, especially regarding land reform. He was imprisoned four times between 1890 and 1910.

  • Jasper Tully

    Jasper Tully hailed from County Roscommon and served as an anti-Parnellite, nationalist MP in the British Parliament for Leitrim South. Tully came from an established newspaper family. His grandfather and father founded earlier papers in Roscommon. Like Farrell, Tully was imprisoned for his nationalist activities.

CEO
  • Malcolm Denmark

    Malcolm Denmark is an advertising executive who established Mediaforce UK in 1985, an advertising agency which represented media owners to advertising agencies. At the time, Mediaforce focused mainly on regional outlets across the UK. However, the business now includes the production and distribution of inserts in local and national titles. It has also expanded into print and online outlet ownership through an aggressive acquisition policy focusing on regional and local media publishers in the UK and Ireland. 
     
    Since the establishment of Mediaforce, Malcolm Denmark’s business interests have expanded in this sector. He has established Media Concierge (Holdings) Ltd., which includes several subsidiaries, including Mediaforce. Denmark has also ventured into business activities that encompass a full range of advertising services such as representation, marketing, publishing, and distribution for Iconic Media in Ireland (Mediaforce Ireland/Formpress), which is the news publishing section of his business. In addition to media businesses, Malcolm Denmark also holds significant property interests and is the owner of multiple race horses.
     
    Malcolm Denmark owns 75.2% of Media Concierge, alongside his son Callum Nicolas Denmark’s 15%, his daughter Tara Clare Denmark’s 9% and Valerie Mary Denmark (born 1957) 0.76%.

Editor-In-Chief
  • Alan Walsh

    Alan Walsh has served as the Managing Editor of the Longford Leader since 2016, but first joined the paper in 2013 as the News Editor. He has more than 20 years of experience in the news industry, having previously served as News Editor for the Offaly Express, another local news outlet in the Midlands region. 

    Walsh is fond of sports reporting and has received two prestigious awards for his work in this area, including a GAA McNamee Award in 1998 for Best Article in a Provincial Newspaper and an RTÉ/Camogie Association Media Award in 2010.

ContactMarket Square
N39KN82 Longford
Co. Longford
news@longfordleader.ie
043-3345241
www.longfordleader.ie
RevenueMissing Data
Operating ProfitMissing Data
Advertising (in % of total funding)Missing Data
Market ShareMissing Data
Headlines
Meta Data

Historical Information about The Longford Leader was obtained from the paper’s website (longfordlive.ie), as well as from the Irish Newspaper Archives, The Dictionary of Irish Biography, and Ireland’s Eye Magazine. Information about editor Alan Walsh was obtained via longfordlive.ie 

Ownership and financial information was gathered from the FAME Database (Moody’s) regarding Formpress Publishing Limited, Iconic Newspapers Limited, and Media Concierge (Holdings) Limited. 

Accurate estimation of outlet market share was not possible because reporting on income levels in Ireland is typically done at the group level rather than the individual title level. Additionally, overall revenue details for the market as a whole are not available. 

Accurate estimation of audience share is not possible. Although Kantar collects publicly available figures on readership for national titles, parallel figures are not available for regional and local newspapers.

Sources
Documents (PDF)
  • Compiled Financial Data Formpress Publishing Limited
    Link File
  • Financial Statement Formpress Publishing Limited (2023)
    Link File